Alberto CanoDigital marketing for events and entertainmenthttps://albertocano.com/en-GBThe residence: the strategic asset that clubs are failing to exploit.https://albertocano.com/en/la-residencia-el-activo-estrategico-que-los-clubs-no-estan-sabiendo-explotar/https://albertocano.com/en/la-residencia-el-activo-estrategico-que-los-clubs-no-estan-sabiendo-explotar/A residency has something almost no other nightlife product can offer: repetition. That fixed cadence ends up creating a habit.Tue, 18 Nov 2025 00:00:00 GMTThe future of marketing will not be more digital, it will be smarter.https://albertocano.com/en/el-futuro-del-marketing-no-sera-mas-digital-sera-mas-inteligente/https://albertocano.com/en/el-futuro-del-marketing-no-sera-mas-digital-sera-mas-inteligente/Yesterday I was at Meta's London offices to learn how AI is transforming the way travel and entertainment brands connect with their audiences.Wed, 15 Oct 2025 00:00:00 GMTThe data doesn't dance, but it tells you who will.https://albertocano.com/en/los-datos-no-bailan-pero-te-dicen-quien-si-lo-hara/https://albertocano.com/en/los-datos-no-bailan-pero-te-dicen-quien-si-lo-hara/After several seasons working with artists, clubs and agencies, one thing is clear: in music marketing there are two kinds of teams.Mon, 15 Sep 2025 00:00:00 GMTAwareness and conversion: two sides of event marketinghttps://albertocano.com/en/awareness-y-conversion-dos-caras-del-marketing-en-eventos/https://albertocano.com/en/awareness-y-conversion-dos-caras-del-marketing-en-eventos/In the music events industry a common mistake keeps repeating: confusing visibility with sales.Tue, 12 Aug 2025 00:00:00 GMT